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We offer a wide range of online digital services that begins from the development of websites, running SEO and training of persons to acquire such knowledge including important aspects of internet or online marketing plus blogging in Cameroon. We are the best digital marketing company in Cameroon, awarding the maximum expected results to our clients as an advertising agency in Cameroon.

WEB DESIGN AND DEVELOPMENT: We design websites of all types ranging from Blogs to e-commerce and Social Media sites. We develop websites of best graphics and functionalities to suit your requirements and general requirements. Our websites are of high speed, super mobile friendly and maximum functionalities. We also ensure the putting in place of important features such as mailing list, email forwarders, WhatsApp buttons, sharing buttons, etc. Our web design and development services include; domain name registration, domain name hosting and security certificate installation.

SEO SERVICES: We have the best experts so far when it comes to the search engine optimization of a website. Our duty here is to ensure the appearance of clients’ website content on a search engine such as Google, Bing, Yandex, etc. Such appearance is called outranking your competitors and gives you the biggest opportunity your business ever needed to excel. Search Engine Optimization brings trust to visitors on your site. Our job here begins from understanding what your business is all about; checking for a relevant keyphrase, before putting in place the most relevant on-page and off-page SEO practices to ensure you outrank all your competitors and appear on Google front page.

TRAINING PROGRAMS: As we understand, the world is growing bigger and bigger and at some point in time we might not be able to handle the large influx of clients knocking on our door every minutes for online services, as a result, we have take it a responsibility to train interested persons to be able to do what we do. We train personnel in Web Design, Content creation, Blogging and  Search Engine Optimization of a website. Our training are customized.

Digital Marketing Company In Cameroon

Definition

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computersmobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketinginfluencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketingsocial media optimizatione-mail direct marketingdisplay advertisinge–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing

Digital Marketing Company In Cameroon, is an establishment in Charge of running internet marketing services.

Types of digital marketing

  1. Content marketing
  2. Search engine marketing
  3. Display Advertising
  4. Mobile Marketing
  5. Social Media Marketing
  6. Email Marketing
  7. Influencer Marketing
  8. Affiliate Marketing
  9. Video Marketing
  10. Audio Marketing

1. Content marketing

Content marketing involves creating and distributing content (text, pictures, and multimedia) that adds value to your audience, instead of just broadcasting an advertising message. If you’re in B2C (business to consumer), ‘content’ can mean social media posts, blog articles and fun videos; if you’re in B2B (business to business), it might be more white papers or reports, webinars and educational videos.

2. Search engine marketing

Search engine marketing is all about getting your website to appear at the top of the search engine (Google, Bing, Yandex, etc) results page when someone searches for your brand, products or services. Search engine marketing can be organic (Search Engine optimization, SEO) or paid (pay per click, PPC).

SEO

Search engine optimization optimizes for search engines! This means creating content that people are actively searching for as well as making sure that this content, and its entire platforms is optimized from a technical point of view as well. Everyone should be doing this, no matter what business or industry you’re in.

PPC

Pay per click is paid search advertising, for instance, Google Ads or Bing Ads. It looks almost the same as the natural search results, except that it appears at the top of the page with a little box that says ‘Ad’. You can buy a top-ranking position via an auction based on keywords, geographical location and demographics.

3. Display advertising

Display advertising, also known as banners, is a lot like the traditional print ads you’d get in magazines, except that they are online, and you can target specific publications that you know your audience reads. It has become much more sophisticated now with programmatic advertising (where ads are booked, analyzed and optimized automatically using algorithms) and re-targeting (like when you look at a pair of shoes on your favorite department store website and then those shoes follow you onto every website you visit for months afterwards).

4. Mobile marketing

Mobile marketing is almost as broad as digital marketing itself and will overlap with a lot of the other types. It involves doing everything you’re doing on desktop but adapting it to mobile, as well as doing mobile-specific things like in-app advertising, sending text messages, and using social messaging apps. It’s especially important if you’re targeting a younger audience who spends all their time on their phones.

5. Social media marketing

Compared to other channels like TV, print and even online display advertising, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out at a mass audience, you can really interact with your customers and listen to what they have to say. There are all sorts of channels; Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat. Social media marketing can also be organic (as in facebook groups and pages) or paid (as in facebook ads).

6. Email marketing

Email may seem old school in a world where everyone is instant messaging or Snapchatting, but email marketing is still one of the most effective digital marketing tools. You can also use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services.

7. Influencer marketing

Influencer marketing involves partnering with influencers; celebrities, experts, authority figures; who have an existing audience. When they promote your product to their audience, often on platforms like Instagram, Snapchat or YouTube, loyal followers will jump on their recommendation and buy from you. 

8. Affiliate marketing

Affiliate marketing means outsourcing to other individuals or companies who will promote your products in return for a commission. It’s especially popular with bloggers and with e-commerce sites (one of the biggest programs is Amazon Associates). The affiliate will promote your product on their website and if the customer clicks through and buys, then the affiliate will automatically receive a commission for driving that sale.

9. Video marketing

Video is the star of the show these days and if there’s one thing you should be doing, whatever your business, this is probably it! It can be a short clip or a longer format, educational or entertaining, pre-recorded or streamed live, in real time. It’s no longer just the case of taking a TV ad and putting online instead, you’re creating bespoke content for your digital channels.

Benefits of hiring GreatMike Digital Marketing Company In Cameroon

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of. 

Advantages of digital marketing

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.

The benefits of digital marketing company in Cameroon include:

  • Global reach – a website allows you to find new markets and trade globally for only a small investment.
  • Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
  • Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
  • Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
  • Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
  • Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
  • Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

Together, all of these aspects of digital marketing company in Cameroon have the potential to add up to more sales.