We pride ourself as the best Digital marketing Company in Cameroon when it comes quality and trusted and timely delivery of digital marketing services in Cameroon. We have been operating online in Cameroon since 2018 making 3 years of experience which has helped sort out all major difficulties around the job. We now basically work from experience hence waste no time to deliver the right digital marketing services to anyone around the country and abroad.
We don’t only render jobs for clients, but also recently open a Digital Marketing Training Center in Cameroon, Buea specifically (WhatsApp: +237 650419401), with the intention of empowering the youths in our immediate community with such an important knowledge so as to give a service to offer to their own community.
Our Digital Marketing Company in Cameroon performs training programs on all the seven 7 major forms of digital marketing which includes;
- Social Media Marketing SMM
- Search Engine Optimization Marketing (SEM for Search Engine Marketing and SEO for Search Engine Optimization)
- Content Marketing
- Pay-Per-Click (PPC) Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing.
We ensure all our trainee graduates with a standard knowledge in digital marketing that can help the get a job or become self-employed.
Digital Marketing is also called online marketing or internet marketing.
Our expertise in online marketing ranges from web design and development to rendering all the digital marketing measures need to bring the right results by generating the right traffic.
Digital Marketing Company In Cameroon By Defination
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Digital Marketing can simply be defined as the different methods of carrying out advertisement using digital devices such computer, tablets, mobile phone, etc with the help of the internet.
Digital marketing in Cameroon has come to wipe away the old form of marketing which makes use of; radio, television, newspappers, door-to-door, etc. today with the rapid growth in digital technology people can reach out to millions while at the comfort of their home, just with the help of the internet and a digital device. Great Mike Digital Company in Cameroon has come to bridge the gab between traditional and modern systems of marketing. Just get in touch and we can either do your job or train you to do it yourself.
Digital Marketing development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing
Digital Marketing Company In Cameroon, is an establishment in Charge of running internet marketing services.
Types of digital marketing in Cameroon
Let us get an idea of what these seven 7 types of digital marketing are all about.
1) Social Media Marketing (SMM).
Social Media Marketing is simply defined as carryingout advertisement with the help of social medial platforms such as facebook, whatsapp, twitter, pinterest, etc. The way to go about it may be different for the different platforms. For example; SMM on WhatsApp means advertising of satus, creating whatsapp advertising groups, creating broadcasting list, etc; on facebook it may include creating facebook advertising pages and groupss, sharing to facebook pages and group, sharing on profile, etc.
Compared to other channels like TV, print and even online display advertising, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out at a mass audience, you can really interact with your customers and listen to what they have to say. There are all sorts of channels; Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat. Social media marketing can also be organic (as in facebook groups and pages) or paid (as in facebook ads).
About 1/3 of the world’s population uses facebook meaning hundred of millions of people go online every second to interact with friends serving as a potential client to your business if shown the right information. Social media marketing is the simplest from of online marketing that majority of people do every day, but yet if you can add a little bit of spice to the knowledge you have, then you might end discovering methods that will explode your social media performance.
2) Search Engine Optimization Marketing
This process includes optimizing your content so that you appear on search engine frontpage. The content is usually optimized for search engine website such as google, bing, yandex, etc.
A search engine is define as a website whose job is to show search results of other website in a sequence based on some ranking criteria which may includes; speed of website, age of website, moblile responsivenesss and friendliness, quality of content (usefulness), lenght of content, etc.
Search engine marketing (SEM) is all about getting your website to appear at the top of the search engine (Google, Bing, Yandex, etc) results page when someone searches for your brand, products or services. Search engine marketing can be organic (Search Engine optimization, SEO) or paid (pay per click, PPC).
Search engine optimization (SEO) optimizes for search engines! This means creating content that people are actively searching for as well as making sure that this content, and its entire platforms is optimized from a technical point of view as well. Everyone should be doing this, no matter what business or industry you’re in.
3) Content marketing
At one point in time you will not need to just tell people you have a particular good or services and you want them to buy, instead you will need to give them a reason to buy. One important aspect in selling a product or service is to help people understand how important it is to them.
Content marketing can be descriped as the different ways use to make a potential buyer see reasons to buy. This may include clearly bringing out the specifications and functionalities of your product and also explaining clearly the real-time solution the product can offer.
When we talk of content, we include; video content, audio content, written content, picture content, and others.
Content marketing involves creating and distributing content (text, pictures, and multimedia) that adds value to your audience, instead of just broadcasting an advertising message. If you’re in B2C (business to consumer), ‘content’ can mean social media posts, blog articles and fun videos; if you’re in B2B (business to business), it might be more white papers or reports, webinars and educational videos.
4) Pay Per Click (PPC)
Pay per click includes Search Engine Ads and Display Ads. Its usually classified as paid traffic in programs such as Google Ads and Facebook Ads.
Search Engine Ads is paid search advertising, for instance, Google Ads or Bing Ads. It looks almost the same as the natural search results, except that it appears at the top of the page with a little box that says ‘Ad’. You can buy a top-ranking position via an auction based on keywords, geographical location and demographics.
Display Ads, also known as banners, is a lot like the traditional print ads you’d get in magazines, except that they are online, and you can target specific publications that you know your audience reads. It has become much more sophisticated now with programmatic advertising (where ads are booked, analyzed and optimized automatically using algorithms) and re-targeting (like when you look at a pair of shoes on your favorite department store website and then those shoes follow you onto every website you visit for months afterwards).
5) Email marketing
Email may seem old school in a world where everyone is instant messaging or Snapchatting, but email marketing is still one of the most effective digital marketing tools. You can also use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services.
6) Influencer marketing
Influencer marketing involves partnering with influencers; celebrities, experts, authority figures; who have an existing audience. When they promote your product to their audience, often on platforms like Instagram, Snapchat or YouTube, loyal followers will jump on their recommendation and buy from you.
7) Affiliate marketing
Affiliate marketing means outsourcing to other individuals or companies who will promote your products in return for a commission. It’s especially popular with bloggers and with e-commerce sites (one of the biggest programs is Amazon Associates). The affiliate will promote your product on their website and if the customer clicks through and buys, then the affiliate will automatically receive a commission for driving that sale.
Benefits of hiring GreatMike Digital Marketing Company In Cameroon
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. Digital marketing also comes with a number of challenges you should be aware of.
Advantages of digital marketing
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing company in Cameroon include:
- Global reach – a website allows you to find new markets and trade globally for only a small investment.
- Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
- Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
- Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
- Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
- Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Together, all of these aspects of digital marketing company in Cameroon have the potential to add up to more sales.